Gain an understanding of today’s most important investment topics from a strong individual financial planner’s perspective with Mayo’s Investments: An Introduction, 10E. This edition provides an inviting, comprehensive approach to investments, from the fundamentals needed for success on the CFP exam to more advanced topics.

The book minimizes the emphasis on math, making it an ideal, understandable choice for those pursuing a career in business as well as finance. Readers learn to make solid real investment decisions with an ongoing Financial Advisor’s Investment Case, the latest Internet assignments and expanded coverage of stock valuation ratios, stock repurchases, and dividend payments.

This textbook offers the engaging details and insightful perspective to further any reader's investment success. Help your students fully understand today's most important investment topics from the individual financial planner's perspective with the rich array of teaching and learning resources found on this edition's interactive companion Website.

Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid, real investment decisions. Widely recognized for its proven focus and clear presentation of CFP testing topics, this edition continues to emphasize concepts your students need to understand for success as they take today’s CFP exam.