Part 1: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5: Marketing-Developing Relationships

Chapter 11: Customer-Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets

Bonus Chapter A: The Legal and Regulatory Environment

Bonus Chapter B: Personal Financial Planning

Online Appendix A: Guidelines for Developing a Business Plan

Online Appendix B: Personal Career Plan

Online Appendix C: Risk- The Basics of Risk Management