Contemporary Business,9781119443452

Contemporary Business

by ; ;
Edition: 17th
ISBN13: 9781119443452
ISBN10: 1119443458
Format: Loose-leaf
Pub. Date: 2017-08-14
Publisher(s): Wiley
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Summary

Boone, Kurtz, and Berston’s, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

Table of Contents

1: The Changing Face of  Business 

2: Business Ethics and Social Responsibility

3: Economic Challenges Facing Contemporary Business

4: Competing in World Markets

5: Forms of Business Ownership and Organization

6: Starting Your Own Business: The Entrepreneurship Alternative

7: Management, Leadership, and the Internal Organization

8: Human Resource Management: From Recruitment to Labor Relations

9: Top Performance through Empowerment, Teamwork, and Communication

10: Production and Operations Management

11: Customer-Driven Marketing

12: Product and Distribution Strategies

13: Promotion and Pricing Strategies

14: Using Technology to Manage Information

15: Understanding Accounting and Financial Statements

16: The Financial System 

17: Financial Management 

18: Trends in E-Business(Online Only)

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