International Marketing
by Cateora, Philip R.; Graham, John L.Edition: 11th
Format: Hardcover
Pub. Date: 2002-07-01
Publisher(s): McGraw-Hill
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $10,499.99
Rent Book
Select for Price
New Book
We're Sorry
Sold Out
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Table of Contents
| An Overview | |
| The Scope and Challenge of International Marketing | |
| The Dynamic Environment of International Trade | |
| The Cultural Environment of Global Markets | |
| History and Geography: The Foundations of Culture | |
| Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems | |
| The Political Environment: A Critical Concern | |
| The International Legal Environment: Playing by the Rules | |
| Assessing Global Market Opportunities | |
| Developing a Global Vision through Market Research | |
| Emerging Markets Multinational Market Regions and Market Groups | |
| Developing Global Marketing Strategies | |
| Global Marketing Management: Planning and Organization | |
| Products and Services for Consumers | |
| Products and Consumers for Businesses | |
| International Marketing Channels | |
| Exporting and Logistics: Special Issues for Business | |
| Integrated Marketing Communications and International Advertising | |
| Personal Selling and Sales Management | |
| Pricing for International Markets | |
| Implementing Global Marketing Strategies | |
| Negotiating with International Customers, Partners, and Regulators | |
| Supplementary Material | |
| The Country Notebook Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.