
Learning from Las Vegas : The Forgotten Symbolism of Architectural Form
by Venturi, Robert; Brown, Denise Scott; Izenour, Steven-
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Summary
Author Biography
Denise Scott Brown is an architect, writer, and planner. She and Robert Venturi are founding principals of the influential architectural firm Venturi, Scott Brown, and Associates (VSBA), whose work and ideas have influenced generations of architects and planners.
Steven Izenour (1940-2001) was coauthor of Learning from Las Vegas (MIT Press, 1977) and a principal in the Philadelphia firm Venturi, Scott Brown and Associates, Inc (VSBA). His most noted projects at VSBA include Philadelphia's Basco showroom, the George D. Widener Memorial Treehouse at the Philadelphia Zoo, the Camden Children's Garden, and the house he designed for his parents in Stony Creek, Connecticut.
Table of Contents
Preface to the First Edition | p. xi |
Preface to the Revised Edition | p. xv |
A Significance for A&P Parking Lots, or Learning from Las Vegas | |
A Significance for A&P Parking Lots, or Learning from Las Vegas | p. 3 |
Commercial Values and Commercial Methods | p. 3 |
Billboards Are Almost All Right | p. 6 |
Architecture as Space | p. 6 |
Architecture as Symbol | p. 7 |
Symbol in Space before Form in Space: Las Vegas as a Communication System | p. 8 |
The Architecture of Persuasion | p. 9 |
Vast Space in the Historical Tradition and at the A&P | p. 13 |
From Rome to Las Vegas | p. 18 |
Maps of Las Vegas | p. 19 |
Main Street and the Strip | p. 19 |
System and Order on the Strip | p. 20 |
Change and Permanence on the Strip | p. 34 |
The Architecture of the Strip | p. 34 |
The Interior Oasis | p. 49 |
Las Vegas Lighting | p. 49 |
Architectural Monumentality and the Big Low Space | p. 50 |
Las Vegas Styles | p. 50 |
Las Vegas Signs | p. 51 |
Inclusion and the Difficult Order | p. 52 |
Image of Las Vegas: Inclusion and Allusion in Architecture | p. 53 |
Studio Notes | p. 73 |
Ugly and Ordinary Architecture, or the Decorated Shed | |
Some Definitions Using The Comparative Method | p. 87 |
The Duck and the Decorated Shed | p. 88 |
Decoration on the Shed | p. 89 |
Explicit and Implicit Associations | p. 90 |
Heroic and Original, or Ugly and Ordinary | p. 91 |
Ornament: Signs and Symbols, Denotation and Connotation, Heraldry and Physiognomy, Meaning and Expression | p. 92 |
Is Boring Architecture Interesting? | p. 93 |
Historical And Other Precedents: Towards An Old Architecture | p. 104 |
Historical Symbolism and Modern Architecture | p. 104 |
The Cathedral as Duck and Shed | p. 105 |
Symbolic Evolution in Las Vegas | p. 106 |
The Renaissance and the Decorated Shed | p. 106 |
Nineteenth-Century Eclecticism | p. 107 |
Modern Ornament | p. 114 |
Ornament and Interior Space | p. 115 |
The Las Vegas Strip | p. 116 |
Urban Sprawl and the Megastructure | p. 117 |
Theories Of Ugly And Ordinary And Related And Contrary Theories | p. 128 |
Origins and Further Definition of Ugly and Ordinary | p. 128 |
Ugly and Ordinary as Symbol and Style | p. 129 |
Against Ducks, or Ugly and Ordinary over Heroic and Original, or Think Little | p. 130 |
Theories of Symbolism and Association in Architecture | p. 131 |
Firmness + Commodity Does Not Equal Delight: Modern Architecture and the Industrial Vernacular | p. 134 |
Industrial Iconography | p. 135 |
Industrial Styling and the Cubist Model | p. 136 |
Symbolism Unadmitted | p. 137 |
Form La Tourette to Neiman-Marcus | p. 138 |
Slavish Formalism and Articulated Expressionism | p. 138 |
Articulation as Ornament | p. 139 |
Space as God | p. 148 |
Megastructures and Design Control | p. 148 |
Misplaced Technological Zeal | p. 150 |
Which Technological Revolution? | p. 151 |
Preindustrial Imagery for a Postindustrial Era | p. 151 |
From La Tourette to Levittown | p. 152 |
Silent-White-Majority Architecture | p. 154 |
Social Architecture and Symbolism | p. 155 |
High-Design Architecture | p. 161 |
Summary | p. 162 |
Appendix: On Design Review Boards And Fine Arts Commissions | p. 164 |
Bibliography | p. 167 |
Credits | p. 190 |
Table of Contents provided by Publisher. All Rights Reserved. |
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