Loose-Leaf Edition Understanding Business: The Core,9781264126170

Loose-Leaf Edition Understanding Business: The Core

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Edition: 2nd
ISBN13: 9781264126170
ISBN10: 1264126174
Format: Loose-leaf
Pub. Date: 2020-06-10
Publisher(s): McGraw-Hill Education
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Table of Contents

1. Exploring the Business Environment and Economics
2. Doing Business in Global Markets
3. Demanding Ethical and Socially Responsible Behavior
4. How to Form a Business
5. Entrepreneurship and Starting a Small Business
6. Management and Leadership
7. Structuring Organizations for Today’s Challenges
8. Production and Operations Management
9. Motivating Employees
10. Human Resource Management: Finding and Keeping the Best Employees
11. Marketing: Helping Buyers Buy
12. Managing the Marketing Mix: Product, Price, Place, and Promotion
13. Using Technology to Manage Information
14. Understanding Accounting and Financial Information
15. Financial Management
16. Money, Financial Institutions, and the Federal Reserve
Bonus A. Working within the Legal Environment
Bonus B. Managing Risk
Bonus C. Managing Personal Finances & Investing
Epilogue. Getting the Job You Want


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