PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments   

Chapter 1: Exploring the Business Environment and Economics  

Chapter 2: Doing Business in Global Markets  

Chapter 3: Demanding Ethical and Socially Responsible Behavior  

PART 2 Business Ownership: Starting a Small Business  

Chapter 4: How to Form a Business  

Chapter 5: Entrepreneurship and Starting a Small Business  

PART 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 6: Management and Leadership  

Chapter 7: Structuring Organizations for Today’s Challenges  

Chapter 8: Production and Operations Management  

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services  

Chapter 9: Motivating Employees  

Chapter 10: Human Resource Management: Finding and Keeping the Best Employees  

PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 11: Marketing: Helping Buyers Buy  

Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion   

Chapter 13: Using Technology to Manage Information   

PART 6: Managing Financial Resources  

Chapter 14: Understanding Accounting and Financial Information  

Chapter 15: Financial Management  

Chapter 16: Money, Financial Institutions, and the Federal Reserve  

Bonus Chapters (Online Only)

A: Working within the Legal Environment  

B: Managing Risk  

C: Managing Personal Finances and Investing