PART 1: STRATEGIC ANALYSIS 

Chapter 1: Strategic Management: Creating Competitive Advantages 

Chapter 2: Analyzing the External Environment of the Firm 

Chapter 3: Assessing the Internal Environment of the Firm 

Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 

PART 2: STRATEGIC FORMULATION 

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages 

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification 

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics 

PART 3: STRATEGIC IMPLEMENTATION 

Chapter 9: Strategic Control and Corporate Governance 

Chapter 10: Creating Effective Organizational Designs 

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization 

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship 

PART 4: CASE ANALYSIS 

Chapter 13: Analyzing Strategic Management Cases

Cases: 

1. Robin Hood

2. The Global Casino Industry: Emerging from the Pandemic 

3. Theorybridge.com: Making Academic Research Relevant to Practitioners 

4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma 

5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 

6. Haribo and the Gummi Bear Business: A Sticky Situation 

7. Coinbase Global Inc. 

8. Moet Hennessey Louis Vuitton 

9. Southwest Airlines: Can “Luv” Be a Competitive Advantage? 

10. JetBlue in 2022 

11. Emirates Airline 

12. Ford: Traveling Two Roads 

13. General Motors: Plugging In? 

14. Lime: Is E-Bike Sharing the Next Uber? 

15. WW in 2022: Can Weight Watchers Shape Up? 

16. The Boston Beer Company: Competition is Brewing   

17. Heineken 

18. Tata Starbucks: A New Brew for India? 

19. Nintendo: Could the Switch Turn on Gamers? 

20. Apple Inc.: Limits to Growth? 

21. Samsung Electronics 

22. Zynga: Is the Game Over?  

23. Flipkart in the Indian E-Commerce Market 

24. eBay: Still Misunderstood 

25. Alibaba Group: Rivals at the Gate? 

26. Venmo: Better than Cash? 

27. Johnson & Johnson 

28. Procter & Gamble 

29. McDonald's in 2022 

30. United Way Worldwide 

31. Campbell: How to Keep the Soup Simmering 

32. World Wrestling Entertainment in 2022 

33. Microfinance: Going Global . . . and Going Public? 34. Greenwood Resources: A Global Sustainable Venture in the Making 

35. Kickstarter and Crowdfunding 2022 

36. QVC in 2022 

37. Cirque du Soleil in 2022 

38. Walt Disney Company