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Summary

Every four years since 1996, William G. Mayer edits a book of essays on the presidential nomination process. The book consists of 8 chapters, all on various aspects of that process, including the invisible primary, the Iowa caucuses, media coverage, television advertising, campaign finance, voting behavior, and the historical origins of the process. The book has two major objectives: to present a broad overview of the presidential nomination process through a detailed examination of some of its most significant components; and to showcase some of the most interesting work now being done on the politics of presidential selection.

Table of Contents

Prefacep. ix
The Invisible Primary in Presidential Nominations, 1980-2004p. 1
The Reemergence of the Iowa Caucuses: A New Trend, an Aberration, or a Useful Reminder?p. 39
How Television Covers the Presidential Nomination Processp. 75
Television Advertising during the Presidential Nomination Seasonp. 99
African American Voters and the Presidential Nomination Processp. 119
Presidential Nomination Finance in the Post-BCRA Erap. 141
Voting in Presidential Primaries: What We Can Learn from Three Decades of Exit Pollingp. 169
What the Founders Intended: Another Look at the Origins of the American Presidential Selection Processp. 203
Indexp. 235
About the Contributorsp. 245
Table of Contents provided by Ingram. All Rights Reserved.

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