Microsoft CRM For Dummies,9780764516986

Microsoft CRM For Dummies

by ;
Edition: 1st
ISBN13: 9780764516986
ISBN10: 0764516981
Format: Paperback
Pub. Date: 2003-08-01
Publisher(s): For Dummies
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Summary

The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service Provides expert tips and tricks to make the software work more effectively Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses

Author Biography

Joel Scott is among a handful of global experts on CRM for small and medium-sized businesses. <p> l DeLisa is the Director of Training at Computer Control Corporation.

Table of Contents

Introduction.
Part I: Microsoft CRM Basics.
Chapter 1: Looking Over Microsoft CRM.
Chapter 2: Navigating the Microsoft CRM System.
Chapter 3: Personalizing Your System.
Part II: Managing Sales.
Chapter 4: Working with Accounts and Contacts.
Chapter

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