Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes Media, and classics professor John Prevas, Power Ambition Glory provides intriguing comparisons between six great leaders of the ancient world and contemporary business leaders. Great leaders not only have vision but know how to build structures to effect it. Cyrus the Great did so in creating an empire based on tolerance and inclusion, an approach highly unusual for his or any age. Jack Welch and John Chambers built their business empires using a similar approach, and like Cyrus, they remain the exceptions rather than the rule. Great leaders know how to build consensus and motivate by doing what is right rather than what is in their self-interest. Xenophon put personal gain aside to lead his fellow Greeks out of a perilous situation in Persia-something very similar to what Lou Gerstner and Anne Mulcahy did in rescuing IBM and Xerox. Character matters in leadership. Alexander the Great had exceptional leadership skills that enabled him to conquer the eastern half of the ancient world, but he was ultimately destroyed by his inability to manage his phenomenal success. The corporate world is full of similar examples, such as the now incarcerated Dennis Kozlowski, who, flush with success at the head of his empire, was driven down the highway of self-destruction by an out-of-control ego. A great leader is one who challenges the conventional wisdom of the day and is able to think out of the box to pull off amazing feats. Hannibal did something no one in the ancient world thought possible; he crossed the Alps in winter to challenge Rome for control of the ancient world. That same innovative way of thinking enabled Serge Brin and Larry Page of Google to challenge and best two formidable competitors, Microsoft and Yahoo! A leader must have ambition to succeed, and Julius Caesar had plenty of it. He set Rome on the path to empire, but his success made him believe he was a living god and blinded him to the dangers that eventually did him in. The parallels with corporate leaders and Wall Street master-of-the-universe types are numerous, but none more salient than Hank Greenberg, who built the AIG insurance empire only to be struck down at the height of his success by the corporate daggers of his directors. And finally, leadership is about keeping a sane and modest perspective in the face of success and remaining focused on the fundamentals-the nuts and bolts of making an organization work day in and day out. Augustus saved Rome from dissolution after the assassination of Julius Caesar and ruled it for more than forty years, bringing the empire to the height of its power. What made him successful were personal humility, attention to the mundane details of building and maintaining an infrastructure, and the understanding of limits. Augustus set Rome on a course of prosperity and stability that lasted for centuries, just as Alfred Sloan, using many of the same approaches, built GM into the leviathan that until recently dominated the automotive business.

STEVE FORBES is chairman, CEO, and editor in chief of Forbes Media and an internationally recognized and respected authority in the worlds of finance and corporate leadership. He campaigned twice for the Republican nomination for the presidency. Among his previous books are Flat Tax Revolution: Using a Postcard to Abolish the IRS and A New Birth of Freedom.

JOHN PREVAS is an author, an adventurer, and a teacher of classics who has climbed the Alps in search of Hannibal’s pass and followed Alexander’s footsteps through the “terrorist belt” of Iran, Afghanistan, and Pakistan. His previous books include Hannibal Crosses the Alps, Xenophon’s March, and Envy of the Gods.


From the Hardcover edition.

INTRODUCTION

How the Past Can Guide Your Future

A couple of years ago while browsing in a local bookstore in Naples, Florida, for something interesting to read, I* came acrossHannibal Crosses the Alpsby John Prevas. It’s the story of the ancient Carthaginian commander who accomplished something that neither his allies nor his enemies thought possible: He led an army, including horses and elephants, over the Alps in winter and then defeated his Roman adversaries in their own backyard.

As I reviewed the book inForbesmagazine, two thoughts occurred to me about leadership: (1) Anyone who accomplishes something great, something unique, whether in business or in politics, often does so by defying the conventional thinking of his time. (2) Even though more than two thousand years have passed since Hannibal crossed those Alps, the elements of what it takes to be a successful leader have not changed. They are simple and obvious, or should be: motivating those who follow you to share your vision; inspiring through example; a sense of duty and responsibility to those who trust and depend on you; the capacity to see a problem and the skill to fix it; developing and maintaining a proper perspective on yourself in the face of success or adversity; setting and achieving goals; understanding people’s limits and knowing when to drive hard and when to ease up on both subordinates and competitors.

The ancient Greeks tell us that nothing is more important than good leadership for the harmonious functioning of society and nothing hurts more than the lack of it. Our times cry out for leadership— political, financial, and even ethical. Many people are asking today, “Where have the good leaders gone?” In a recentNew York Timescolumn about global gridlock entitled “Missing Dean Acheson,” David Brooks posed this question, noting that Americans are about to enter their nineteenth consecutive year of Truman envy. Ever since the Berlin Wall fell in 1989, Brooks observed, people have yearned for a return to a time when leaders such as Harry Truman and George C. Marshall were able to create successful, forward- looking global institutions and policies to confront the challenges that faced America at the end of the Second World War. Brooks asked, “Why can’t we rally that same kind of international cooperation to solve our current economic crisis, confront terrorism, slow down global warming, limit nuclear proliferation and a host of other pressing problems today?”

Ours is a complex and stressful time. We face the most serious financial crisis since the Great Depression of the 1930s and foreign policy issues that if left unsolved could bring us to the brink of nuclear war. Rising new powers in the world today, such as China and India, are changing traditional Western ways of conducting worldwide politics and business. Old powers such as Rus sia and the members of the relativelynew Europe an Union are seeking to advance their influence in the international
community. Responses to these developments require effective leadership. The financial crisis and America’s recent foreign policy setbacks can be traced directly to a failure of leadership. But where do we turn for leadership, and what do we want in our leaders? History is one place to look. The past is filled with leaders who possessed extraordinary capabilities, enjoyed tremendous success, and directed societies that experienced problems similar to our own. Their successes and failures as leaders can help us develop a valuable perspective as we grapple with our problems and try to prepare for the future. Similarities between those who ruled the empires of the ancient world and many of today’s corporate and po liti cal leaders are remarkable. Times and circumstances may change, but the principles of sound leadership do not.

Leaders in today’s corporate world

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Excerpted from Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today ... and the Lessons You Can Learn by John Prevas, Steve Forbes
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