Real Estate Agent's Field Guide
by McCrea, BridgetFormat: Paperback
Pub. Date: 2004-05-24
Publisher(s): Amacom Books
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Summary
The Real Estate Agent's Field Guide provides vital information for new and experienced real estate agents alike. Packed with real-life examples, the book gives you in-depth strategies for: Competing with cut-rate brokers, Working with buyers and sellers who want more for less, Using technology to become more efficient, Helping customers identify their needs, Defending yourself against litigation. Instantly accessible for quick and easy reference -- and featuring a helpful appendix of industry resources -- this is a lively how-to-manual you won't want to be without. Book jacket.
Author Biography
Bridget McCrea (Dunedin, FL) is a former Century 21 real estate agent who now covers real estate as a journalist for a variety of publications, including Realtor Magazine, The Wall Street Journal’s RealEstateJournal.com, Illinois Realtor, and Florida Realtor. She won the Florida Magazine Association’s 2002 Best Feature Award.
Table of Contents
| Foreword (by John Foltz, President, Realty Executives Phoenix) | vii | ||||
| Part 1: Driving Forces | 1 | (80) | |||
|
3 | (20) | |||
|
23 | (26) | |||
|
49 | (32) | |||
| Part 2: Pricing Pressures | 81 | (82) | |||
|
83 | (26) | |||
|
109 | (28) | |||
|
137 | (26) | |||
| Part 3: Job Hazards | 163 | (80) | |||
|
165 | (28) | |||
|
193 | (26) | |||
|
219 | (24) | |||
| Part 4: Bracing for Success | 243 | (22) | |||
|
245 | (20) | |||
| Appendix Resources for Real Estate Agents | 265 | (16) | |||
| Index | 281 |
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