Other versions by this Author
Readers will find:
-- Dan Kennedy's 28 proven steps to a topnotch sales letter
-- Fill-in-the-blank headlines, with examples
-- Tips for improving readability
-- How to use bullets, lists, numbering, underlining, bold-facing, size and font style
-- How to use the "P.S". to their advantage
-- And so much more!
The Ultimate Sales Letter
by Kennedy, Dan S.Edition: 2nd
Format: Paperback
Pub. Date: 2000-10-01
Publisher(s): Adams Media Corp
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Summary
This new edition has clear and dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base as quickly as possible and draw them in with Dan Kennedy's creative and inspiring graphic enhancement ideas at their fingertips.
Table of Contents
| Introduction to the First Edition | ix | ||||
| SECTION I: BEFORE YOU WRITE A WORD... | |||||
|
3 | (8) | |||
| SECTION II: THE SYSTEM | |||||
|
11 | (8) | |||
|
19 | (4) | |||
|
23 | (4) | |||
|
27 | (8) | |||
|
35 | (4) | |||
|
39 | (12) | |||
|
51 | (16) | |||
|
67 | (12) | |||
|
79 | (2) | |||
|
81 | (12) | |||
|
93 | (6) | |||
|
99 | (4) | |||
|
103 | (8) | |||
|
111 | (2) | |||
|
113 | (2) | |||
|
115 | (4) | |||
|
119 | (8) | |||
|
127 | (2) | |||
|
129 | (4) | |||
|
133 | (2) | |||
|
135 | (2) | |||
|
137 | (2) | |||
|
139 | (2) | |||
|
141 | (2) | |||
|
143 | (4) | |||
|
147 | (2) | |||
|
149 | (2) | |||
|
151 | (8) | |||
|
157 | (2) | |||
| SECTION III: THE MOST VERSATILE SALES TOOL OF ALL | 159 | (16) | |||
| SECTION IV: THE MILLION-DOLLAR SALES LETTER SECRET: THE POWER OF A SEQUENCE | 175 | (8) | |||
| SECTION V: ``HIGH-TECH'' SALES LETTERS | 183 | (6) | |||
| About Contacting the Author | 189 | (2) | |||
| Recommended Books List | 191 | (2) | |||
| Index | 193 |
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