Business Communication with Writing Improvement Exercises
by Hemphill, Phyllis Davis; Meese, Edwin; Hemphill, RobertEdition: 5th
Format: Paperback
Pub. Date: 2001-01-01
Publisher(s): Pearson College Div
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Summary
Practical, well-organized, and entertaining, this highly successful book explains basic business communication principles and gives readers practice in applying the principles in letters, memorandums, reports, proposals, employment communications, and oral presentations.
Table of Contents
| You and Business Communications: The Communication Theory | |
| Qualities of Good Business Communication: Attractive Appearance | |
| Qualities of Good Business Communication: Goodwill Tone | |
| Qualities of Good Business Communication: Clear and Complete Message The Letter as a Whole | |
| Qualities of Good Business Communication: The Letter and Its Parts | |
| The Routine Information Letter: The "Yes" Letter | |
| The Negative Communication: The "No" Letter | |
| Sales Letters and Persuasive Requests | |
| Credit Letters and Collection Letters | |
| Memorandums | |
| Oral Communications | |
| Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs | |
| Employment Resumes and Application Letters | |
| Miscellaneous Employment Communications | |
| Letters You Don't Have to Write But Should | |
| Planning a Business Report or a Term Paper | |
| Writing a Business Report or Term Paper | |
| Writing Proposals | |
| Appendixes | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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