Communication Research Measures A Sourcebook

by ; ;
Format: Hardcover
Pub. Date: 1994-09-30
Publisher(s): The Guilford Press
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Summary

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Author Biography

Rebecca B. Rubin is Professor of Communication Studies and Director of the Communication Research Center at Kent State University. In addition to developing the Communication Competency Assessment Instrument and editing the volume, Improving Speaking and Listening Skills, she has published two textbooks and more than 40 articles in a number of professional journals. Professor Rubin is on the Editorial Boards of a number of professional journals and has served as a consultant to state and federal agencies in the area of competence assessment.

Philip Palmgreen, Ph.D., is a Professor in the Department of Communication at the University of Kentucky. Well known for his work in mass media use and consumption, with particular attention to media drug abuse prevention messages, he is co-principal investigator on a project funded by the National Institute on Drug Abuse examining the targeting of televised anti-drug public service announcements to at-risk groups. The author of over 60 research articles, papers, and book chapters, he has served as a reviewer for the most major communication journals.

Table of Contents

Introduction 1(6)
Part I MEASUREMENT TRENDS AND ISSUES
Measures of Instructional Communication
7(14)
Patricia Kearney
Michael J. Beatty
Measures of Interpersonal Communication
21(16)
Rebecca B. Rubin
Elizabeth E. Graham
Measures of Mass Communication
37(20)
Alan M. Rubin
Elizabeth M. Perse
Measures of Organizational Communication
57(24)
Cal W. Downs
Sue DeWine
Howard H. Greenbaum
Part II MEASURE PROFILES
Affective Learning
81(5)
Affinity-Seeking Instrument
86(3)
Argumentativeness Scale
89(5)
Attributional Confidence Scale
94(5)
Audience Activity Measures
99(4)
Behavior Alteration Techniques
103(6)
Communication Anxiety Inventory
109(5)
Communication Satisfaction Questionnaire
114(6)
Communicative Adaptability Scale
120(5)
Communicative Competence Scale
125(5)
Communicator Competence Questionnaire
130(4)
Communicator Style Measure
134(8)
Compliance-Gaining Techniques
142(7)
Conversational Appropriateness/Effectiveness Scales
149(5)
Cultivation Index
154(5)
Family Communication Patterns Scale
159(6)
Feelings of Understanding/Misunderstanding Scale
165(4)
Generalized Immediacy Scale
169(4)
Gratifications Sought and Obtained Scales
173(5)
Group Behavior Inventory
178(6)
Individualized Trust Scale
184(3)
Interaction Involvement Scale
187(6)
International Communication Association Audit
193(13)
Interpersonal Attraction Scale
206(5)
Interpersonal Communication Motives Scale
211(6)
Interpersonal Communication Satisfaction Inventory
217(6)
Interpersonal Solidarity Scale
223(3)
Mean World Index
226(4)
Mentoring and Communication Support Scale
230(4)
News Credibility Scale
234(4)
Nonverbal Immediacy Behaviors Instrument
238(4)
Organizational Communication Conflict Instrument
242(5)
Organizational Communication Development Audit Questionnaire
247(7)
Organizational Communication Scale
254(9)
Organizational Culture Survey
263(5)
Organizational Identification Questionnaire
268(5)
Parasocial Interaction Scale
273(5)
Perceived Homophily Measure
278(4)
Perceived Realism Scale
282(4)
Personal Involvement Inventory
286(6)
Personal Report of Communication Apprehension
292(4)
Political Media Gratifications Scale
296(5)
Quality Marriage Index
301(3)
Receiver Apprehension Test
304(4)
Relational Communication Scale
308(6)
Relational Dimensions Instrument
314(8)
Revised Self-Disclosure Scale
322(5)
Source Credibility Scale---Berlo
327(5)
Source Credibility Scale---McCroskey
332(8)
Speakers' Perceptions of Situational Causes of Anxiety
340(3)
Student Motivation Scale
343(4)
Student Resistance Strategies
347(5)
Teacher Credibility
352(4)
Teacher Satisfaction Scale
356(3)
Teacher Self-Disclosure Instrument
359(4)
Team-Review Questionnaire
363(4)
Television Affinity Scale
367(4)
Television Viewing Motives Scale
371(6)
Three-Dimensional Communication Load Scale
377(5)
Unwillingness-to-Communicate Scale
382(5)
Verbal Aggressiveness Scale
387(6)
Verbal Immediacy Behaviors
393(4)
Index 397

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