Concepts, Strategic Management and Competitive Advantage,9780136094944

Concepts, Strategic Management and Competitive Advantage

by ;
Edition: 3rd
ISBN13: 9780136094944
ISBN10: 0136094945
Format: Paperback
Pub. Date: 2010-01-01
Publisher(s): Prentice Hall
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Summary

Core strategic management concepts without the excess.

Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

New To This Edition

NEW! Chapter 11: International Strategy. The international management content that was located in each chapter in the previous editions has been edited out and made into its own chapter in the third edition. Chapter 11 has the same basic framework that applies to the rest of the text, but also includes the understanding of international business from competing firms.

For courses in strategy and strategic management.

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