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Branding is not only more fun with a goddess to guide you—it’s also more powerful.
In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what they’ve learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brand’s identity in a way that is both authentic to your company and attractive to customers.
You don’t need an MBA or a background in marketing to "get" it. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
This book is different—there isn’t a sports metaphor in sight. This book is inspiring—it will shower you with ideas at every step. And this book is actionable—you will walk away with a complete brand blueprint.
The Goddess Guide to Branding
by Jane McCarthy; Kate McAndrewFormat: Nonspecific Binding
Pub. Date: 2024-10-22
Publisher(s): Simon & Schuster
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Summary
Author Biography
Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has worked in a wide range of industries from confections to energy to fast casual dining, serving global clients with billion-dollar businesses and local clients looking to expand beyond their region. Jane brings her passion for building brands that touch and inspire people with the help of universal archetypes. She lives and writes in Los Angeles, California.
Kate McAndrew is the cofounder and general partner of Baukunst, a $100 million dollar venture capital fund that invests at the frontiers of technology and design. Kate has invested in over seventy companies at the concept stage and has helped founding teams birth their brands, and their businesses, from scratch. Kate is committed to funding women-led startups. She is also the founder of Women in Hardware. Kate resides in the San Francisco Bay area of California.
Jane and Kate are sisters who grew up in Pasadena, California.
Kate McAndrew is the cofounder and general partner of Baukunst, a $100 million dollar venture capital fund that invests at the frontiers of technology and design. Kate has invested in over seventy companies at the concept stage and has helped founding teams birth their brands, and their businesses, from scratch. Kate is committed to funding women-led startups. She is also the founder of Women in Hardware. Kate resides in the San Francisco Bay area of California.
Jane and Kate are sisters who grew up in Pasadena, California.
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