Meetings, Conventions, and Expositions An Introduction to the Industry,9780471284390

Meetings, Conventions, and Expositions An Introduction to the Industry

by ;
Edition: 1st
ISBN13: 9780471284390
ISBN10: 0471284394
Format: Hardcover
Pub. Date: 1994-07-27
Publisher(s): Wiley
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Summary

Explore a career in the hospitality of business travel

The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".

Author Biography

Rhonda J. Montgomery and Sandra K. Strick are the authors of Meetings, Conventions, and Expositions: An Introduction to the Industry, published by Wiley.

Table of Contents

Preface xiii
Acknowledgments xv
History of Meetings, Conventions, and Expositions
1(16)
Learning Objectives
1(1)
Introduction to the Tourism Industry
2(1)
History of Tourism
2(2)
History of Meetings, Conventions, and Expositions
4(4)
Tourism Today
8(1)
The Four Components of tourism
9(3)
Meetings, Conventions, and Expositions
12(3)
Summary
15(1)
Discussion Questions
16(1)
Key Terms
16(1)
Convention and Visitors Bureaus
17(24)
Learning Objectives
17(1)
Introduction
18(1)
Purpose
19(4)
Organizational Structure
23(4)
Funding
27(4)
Services
31(2)
How CVB Members Can Work More Effectively With Their Bureaus
33(1)
International Association of Convention and Visitors Bureaus
34(4)
Summary
38(1)
Discussion Questions
38(1)
Key Terms
39(2)
Players in the Industry
41(24)
Learning Objectives
41(1)
Introduction
42(1)
Associations
42(2)
Convention Centers
44(3)
Conference Centers
47(3)
Association Meeting Planners
50(1)
Corporate Meeting Planners
50(1)
Independent Meeting Planners
50(1)
Tour Operators
51(2)
Trade Shows and Expositions
53(9)
Summary
62(1)
Discussion Questions
63(1)
Key Terms
64(1)
The Sponsor
65(30)
Learning Objectives
65(1)
Introduction
66(1)
What is a Sponsor?
66(2)
The Process of Meeting and Exposition Management
68(19)
On-Site Management
87(2)
Providing Services at Meetings
89(2)
Evaluation
91(1)
Summary
92(2)
Discussion Questions
94(1)
Key Terms
94(1)
Host Venues
95(42)
Learning Objectives
95(1)
Introduction
96(1)
Significance of Covention and Meeting Business
96(1)
Role of the Host Property
96(2)
Key Players In the Host Property
98(6)
Services
104(1)
Check-in/Check-out
105(18)
Hospitality Programs/Spousal Programs or Special Events
123(5)
Types of Host Facilities
128(5)
Summary
133(3)
Discussion Questions
136(1)
Key Terms
136(1)
Trade Shows
137(26)
Learning Objectives
137(1)
Introduction
138(1)
Purpose of Trade Shows
138(2)
Show Manager/Show Organizer/Show Producer
140(2)
Contractors
142(5)
Exhibitors
147(3)
Attendees
150(2)
Trade Show Bureau
152(1)
Marketing
153(3)
Economic Impact
156(5)
Summary
161(1)
Discussion Questions
162(1)
Key Terms
162(1)
Meetings Management
163(28)
Learning Objectives
163(1)
Introduction
164(1)
Meeting Planners
164(8)
Pre-meeting Responsibilities
172(17)
Conclusion
189(1)
Discussion Questions
189(1)
Key Terms
190(1)
Legal Issues
191(36)
Learning Objectives
191(1)
Introduction
192(1)
Negotiations
192(3)
The Uniform Commercial Code
195(13)
International Contractual Considerations
208(1)
Ethics
209(14)
Summary
223(2)
Discussion Questions
225(1)
Key Terms
226(1)
Meeting Technology
227(24)
Learning Objectives
227(1)
Introduction
228(1)
The Meeting
228(5)
Videoconferencing
233(3)
Technology In The Planning Phase
236(10)
Technology for the Meeting Attendee
246(2)
Conclusion
248(1)
Discussion Questions
249(1)
Key Terms
250(1)
Changes Affecting the Meetings and Conventions Industry
251(16)
Learning Objectives
251(1)
Introduction
252(2)
Changes Affecting Host Cities
254(2)
Professional Education Into the Next Millennium
256(3)
Globalization of the Meetings, Conventions, and Expositions Market
259(2)
The Logistics of Planning an International Meeting
261(3)
Summary
264(1)
Discussion Questions
265(1)
Key Terms
265(2)
Career and Resource Information
267(24)
Learning Objectives
267(1)
Introduction
268(3)
Employment Forecast for Occupations in Meetings, Conventions, and Expositions
271(9)
Salary Compensation and Working Conditions
280(1)
Resource Information
281(8)
Key Terms
289(2)
Appendix I 291(2)
Appendix II 293(12)
Glossary 305(6)
Index 311

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