| Foreword |  | xv |  | 
| Preface |  | xvii |  | 
| Acknowledgements |  | 
|  |  | 1 | (4) | 
| 
|  | More Than Just Passing Through |  |  | 2 | (3) | 
| 
|  | Positive Rate of Climb: Getting Your Career Off the Ground |  |  | 5 | (12) | 
| 
|  | The CFI's Role in Recruiting New Students |  |  | 6 | (4) | 
| 
|  | Recruiting Students Will Help You Land a CFI Job |  |  | 6 | (2) | 
| 
|  | Recruiting Students Will Make You Busy - Sooner |  |  | 8 | (1) | 
| 
|  | The Right Flight Students Will Advance Your Career |  |  | 8 | (1) | 
| 
|  | With More Students You Can be Selective |  |  | 9 | (1) | 
| 
|  | Types of Instructing Positions |  |  | 10 | (3) | 
| 
|  | Contract Ab Initio Programs |  |  | 11 | (1) | 
| 
|  | University Flight Programs and Large Private Flight Schools |  |  | 12 | (1) | 
| 
|  | FBOs and Smaller Private Flight Schools |  |  | 12 | (1) | 
| 
|  | Choosing the Right Flight School to Work For |  |  | 13 | (1) | 
| 
|  | On Your Own: Independent Flight Instructors |  |  | 14 | (3) | 
| 
|  | Where Do New Students Come From? |  |  | 17 | (26) | 
|  |  | 18 | (3) | 
| 
|  | Aspiring Professional Pilots |  |  | 18 | (1) | 
|  |  | 19 | (1) | 
|  |  | 19 | (2) | 
| 
|  | Where and How to Meet Prospective Flight Students |  |  | 21 | (20) | 
|  |  | 22 | (1) | 
|  |  | 22 | (1) | 
| 
|  | Volunteer for Community Service and Charities |  |  | 23 | (1) | 
|  |  | 24 | (1) | 
| 
|  | Offer Learn-to-Fly Seminars |  |  | 25 | (1) | 
| 
|  | Teach Aviation Ground Schools |  |  | 25 | (2) | 
| 
|  | Community College Courses |  |  | 27 | (1) | 
|  |  | 28 | (1) | 
| 
|  | Wear Your Profession On Your Sleeve |  |  | 29 | (1) | 
| 
|  | Promotional Paperwork: Tools of the Trade |  |  | 30 | (1) | 
|  |  | 31 | (1) | 
| 
|  | Brochures and Other Promotional Materials |  |  | 32 | (2) | 
|  |  | 34 | (1) | 
|  |  | 34 | (3) | 
| 
|  | Make Yourself Available for Speaking Engagements |  |  | 37 | (1) | 
| 
|  | Start or Support Local Aviation Clubs |  |  | 38 | (1) | 
|  |  | 38 | (1) | 
|  |  | 38 | (1) | 
| 
|  | Gift Certificates and Learn-to-Fly Packages |  |  | 39 | (1) | 
| 
|  | Organization Newsletters and Bulletin Boards |  |  | 39 | (1) | 
|  |  | 40 | (1) | 
|  |  | 40 | (1) | 
|  |  | 41 | (1) | 
|  |  | 41 | (2) | 
| 
|  | Converting Prospects into Flight Students |  |  | 43 | (18) | 
| 
|  | How Do You Know When You've Met a Serious Prospect? |  |  | 43 | (3) | 
| 
|  | Can They Afford to Take Lessons? |  |  | 44 | (1) | 
| 
|  | How Strong is Their Desire to Fly? |  |  | 45 | (1) | 
|  |  | 45 | (1) | 
| 
|  | Addressing Your Prospects' Concerns-and Their Families' |  |  | 46 | (7) | 
| 
|  | How Much Does It Cost To Fly? |  |  | 47 | (3) | 
| 
|  | Am I Too Old to Become a Pilot? |  |  | 50 | (1) | 
|  |  | 51 | (1) | 
|  |  | 51 | (1) | 
|  |  | 52 | (1) | 
| 
|  | Keeping Them Hot When They're Not Ready to Start |  |  | 53 | (6) | 
|  |  | 54 | (1) | 
|  |  | 55 | (1) | 
|  |  | 55 | (1) | 
|  |  | 56 | (1) | 
| 
|  | Postcards and Greeting Cards |  |  | 56 | (1) | 
|  |  | 57 | (1) | 
| 
|  | Getting Attention With Your Mail |  |  | 57 | (1) | 
|  |  | 58 | (1) | 
|  |  | 59 | (2) | 
| 
|  | Sharing the Adventure: That All-Important Introductory Lesson |  |  | 61 | (22) | 
| 
|  | Anatomy of a ``Typical'' Intro Flight |  |  | 62 | (3) | 
| 
|  | Your Prospects Want To Be Pilots, Not Students! |  |  | 65 | (2) | 
| 
|  | Objectives of the Introductory Flight |  |  | 67 | (6) | 
| 
|  | Adventure-``It Was Fun!'' |  |  | 67 | (4) | 
| 
|  | I'm Already Well On My Way to Becoming a Pilot! |  |  | 71 | (1) | 
| 
|  | I Flew the Plane (Here's Proof!) |  |  | 71 | (1) | 
| 
|  | This is a Great Place to Learn to Fly |  |  | 72 | (1) | 
| 
|  | Planes are Cool, and I Want to Fly Them! |  |  | 73 | (1) | 
| 
|  | Make the Introductory Flight a Success |  |  | 73 | (2) | 
|  |  | 75 | (5) | 
| 
|  | One School Redefines the Intro Flight |  |  | 77 | (3) | 
| 
|  | Schedule the Next Lesson Before Your Prospect Departs |  |  | 80 | (3) | 
| 
|  | A Professional and an Expert |  |  | 83 | (12) | 
| 
|  | Professionalism and Recruiting |  |  | 84 | (5) | 
| 
|  | An Expert in the Eyes of a Student |  |  | 84 | (1) | 
|  |  | 85 | (1) | 
|  |  | 85 | (1) | 
| 
|  | The Words of a Professional |  |  | 86 | (3) | 
| 
|  | Earning the Respect of Your Students |  |  | 89 | (6) | 
| 
|  | Take the Judgments and Concerns of Your Students Seriously |  |  | 91 | (2) | 
| 
|  | Don't Be Intimidated by Students Who ``Know More Than You'' |  |  | 93 | (2) | 
|  |  | 95 | (18) | 
| 
|  | Encourage Independent Action While Maintaning Control |  |  | 96 | (1) | 
| 
|  | Develop Judgment Along with Flying Skills |  |  | 97 | (4) | 
| 
|  | The Role of the Big Picture |  |  | 98 | (1) | 
| 
|  | Options: the Key to Defining Risks |  |  | 99 | (1) | 
| 
|  | The Difference Between Regulations and Responsibility |  |  | 100 | (1) | 
| 
|  | Instruct Beyond the Minimums: Have Fun Imparting Your Knowledge |  |  | 101 | (1) | 
|  |  | 101 | (4) | 
|  |  | 105 | (1) | 
| 
|  | Get Help When You Need It |  |  | 106 | (7) | 
| 
|  | Symptoms of a Problem Student |  |  | 108 | (1) | 
| 
|  | When You've Just Got to Give Up On Them |  |  | 109 | (4) | 
| 
|  | Keeping Your Students Flying |  |  | 113 | (14) | 
| 
|  | Cockpit Manner: Treat Your Students Like Fellow Professionals |  |  | 114 | (1) | 
|  |  | 115 | (12) | 
| 
|  | Tell Students Where They Are, How They're Doing, and What's Happening Next Every Lesson! |  |  | 116 | (2) | 
| 
|  | Put the Decisions in the Hands of Your Students |  |  | 118 | (1) | 
| 
|  | Teach Your Students to Fly Like Professional Pilots |  |  | 118 | (2) | 
| 
|  | Every Lesson Must be a Good Experience |  |  | 120 | (1) | 
|  |  | 120 | (1) | 
|  |  | 121 | (3) | 
| 
|  | Follow Up Personally When a Lesson is Canceled or Left Unscheduled |  |  | 124 | (1) | 
| 
|  | Reward Students for Finding Your Errors |  |  | 125 | (2) | 
| 
|  | Priming Your Students to Pass the Test |  |  | 127 | (18) | 
| 
|  | This Will Be On the Practical Test |  |  | 128 | (1) | 
|  |  | 129 | (1) | 
| 
|  | Preparing for an Uneventful Practical Test |  |  | 130 | (15) | 
|  |  | 130 | (1) | 
| 
|  | Brief the Student About What to Expect |  |  | 131 | (1) | 
|  |  | 132 | (1) | 
|  |  | 133 | (2) | 
|  |  | 135 | (2) | 
| 
|  | Post-Flight Your Students Checkride |  |  | 137 | (1) | 
|  |  | 138 | (5) | 
| 
|  | Preparing CFIs for the Practical Test |  |  | 143 | (2) | 
| 
|  | Getting Them Back for the Next Rating |  |  | 145 | (14) | 
| 
|  | First and Foremost-Keep Those Former Students Flying! |  |  | 146 | (4) | 
| 
|  | Continue to Be a Resource, Long After Your Student has Moved On |  |  | 146 | (2) | 
| 
|  | Invite Former Students Along on Interesting Flights |  |  | 148 | (1) | 
| 
|  | Connect Your Former Students So They'll Fly Together |  |  | 149 | (1) | 
| 
|  | Keep in Touch with Your Former Students-They'll Call You for Lessons |  |  | 150 | (1) | 
| 
|  | Offer Courses on Topics of Special Interest |  |  | 150 | (1) | 
| 
|  | Organize Pleasure Flying Trips |  |  | 151 | (1) | 
| 
|  | Train Students So Their Passengers Will Enjoy Flying |  |  | 152 | (7) | 
| 
|  | Avoid Telling War Stories |  |  | 152 | (1) | 
| 
|  | That Critical First Flight of a Newly Certificated Pilot |  |  | 153 | (2) | 
| 
|  | Explain What to Expect in Advance |  |  | 155 | (1) | 
| 
|  | Where to Fly on the First Flight |  |  | 156 | (1) | 
| 
|  | Don't Make the First Flight Too Ambitious |  |  | 157 | (2) | 
| 
|  | The Business of Flight Instructing |  |  | 159 | (8) | 
| 
|  | Charging For Your Services |  |  | 159 | (2) | 
|  |  | 161 | (2) | 
| 
|  | Comply With the Regulations |  |  | 163 | (1) | 
| 
|  | Aviation Safety Reporting System |  |  | 164 | (1) | 
|  |  | 164 | (3) | 
| 
|  | The Flight School-Framework for Success |  |  | 167 | (32) | 
|  |  | 168 | (6) | 
|  |  | 168 | (1) | 
| 
|  | Customers Must Feel Welcome at Your Facility |  |  | 169 | (1) | 
| 
|  | Condition of Your Aircraft |  |  | 170 | (1) | 
| 
|  | Opportunity Starts With a Phone Call |  |  | 171 | (1) | 
| 
|  | Customer Service: The Heart of Our Business |  |  | 172 | (2) | 
| 
|  | Your CFIs as a Sales Force |  |  | 174 | (5) | 
| 
|  | Enhancing Business Visibility Through Your Instructors |  |  | 175 | (1) | 
|  |  | 176 | (1) | 
| 
|  | Wonderful Business Cards: You've Got to Have Them |  |  | 177 | (1) | 
| 
|  | Team Selling: Set 'em Up and Knock 'em Down |  |  | 178 | (1) | 
| 
|  | Your Flight Training Customers as a Sales Force |  |  | 179 | (2) | 
| 
|  | Student Retention: Perhaps Our Biggest Business Opportunity |  |  | 181 | (4) | 
|  |  | 183 | (2) | 
| 
|  | Use Proactive Management to Retain Current Customers |  |  | 185 | (10) | 
| 
|  | Something's Missing From Your Training Syllabus! |  |  | 185 | (3) | 
| 
|  | Ongoing CFI Training Program |  |  | 188 | (1) | 
| 
|  | Make That Weekly CFI Meeting a ``Don't Miss It!'' Event |  |  | 189 | (1) | 
| 
|  | Stage Checks are Mandatory |  |  | 189 | (1) | 
| 
|  | Every Flight School Needs a Ground School Policy |  |  | 190 | (1) | 
| 
|  | One Flight School's Innovative Instruction Rules |  |  | 190 | (5) | 
| 
|  | Keep Those Customers Flying |  |  | 195 | (4) | 
|  |  | 195 | (1) | 
| 
|  | Make Rental Planes Available |  |  | 195 | (3) | 
| 
|  | Retain Customers Through Fun and Adventure |  |  | 198 | (1) | 
| 
|  | Business and Professional Opportunities: Your Future as an Instructor |  |  | 199 | (10) | 
| 
|  | Flight Training Business Opportunities |  |  | 200 | (6) | 
|  |  | 200 | (1) | 
|  |  | 201 | (3) | 
| 
|  | Quick Completion Training Programs |  |  | 204 | (2) | 
| 
|  | New Opportunities: Pilot Training Careers |  |  | 206 | (3) | 
| 
|  | Airline Training Departments |  |  | 207 | (1) | 
|  |  | 207 | (1) | 
| 
|  | Simulator and Pilot Proficiency Companies |  |  | 208 | (1) | 
| 
|  | International Opportunities |  |  | 208 | (1) | 
| 
|  | Legacy of an Instructor: the Privilege and the Glory |  |  | 209 |  |