Search Engine Optimization All-in-One For Dummies®
by Bruce Clay; Susan EsparzaFormat: Paperback
Pub. Date: 2009-04-01
Publisher(s): For Dummies
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $41.99
Rent Book
Select for Price
New Book
We're Sorry
Sold Out
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Search engine optimization (SEO) helps improve a site's search engine ranking and attract more site visitors This comprehensive book covers crucial SEO topics, including keyword research, effective SEO site design, technical issues, troubleshooting, and brand-building with SEO Explains search engine basics, creating content, linking strategies, analyzing results, building a business with SEO, and more Readers will also become familiar with the different kinds of searches, such as image search, local search, and industry-specific vertical searches
Author Biography
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.
Table of Contents
| Foreword | |
| Introduction | |
| How Search Engines Work | |
| Putting Search Engines in Context | |
| Meeting the Search Engines | |
| Recognizing and Reading Search Results | |
| Getting Your Site in the Right Results | |
| Knowing What Drives Search Results | |
| Spam Issues: When Search Engines Get Fooled | |
| Keyword Stragegy | |
| Employing Keyword Research Techniques and Tools | |
| Selecting Keywords | |
| Exploiting Pay Per Click Lessons Learned | |
| Assigning Keywords to Pages | |
| Adding and Maintaining Keywords | |
| Competitive Positioning | |
| Identifying Your Competitors | |
| Competitive Research Techniques and Tools | |
| Applying Collected Data | |
| SEO Web Design | |
| The Basics of SEO Web Design | |
| Building an SEO-Friendly Site | |
| Making Your Page Search Engine-Compatible | |
| Perfecting Navigation and Linking Techniques | |
| Creating Content | |
| Selecting a Style for Your Audience | |
| Establishing Content Depth and Page Length | |
| Adding Keyword-Specifi c Content | |
| Dealing with Duplicate Content | |
| Adapting and Crediting Your Content | |
| Linking | |
| Employing Linking Strategies | |
| Obtaining Links | |
| Structuring Internal Links | |
| Vetting External Links | |
| Connecting with Social Networks | |
| Optimizing the Foundations | |
| Server Issues: Why Your Server Matters | |
| Domain Names: What Your URL Says About You | |
| Using Redirects for SEO | |
| Implementing 301 Redirects | |
| Watching Your Backend: Content Management System Troubles | |
| Solving SEO Roadblocks | |
| Analyzing Results | |
| Employing Site Analytics | |
| Tracking Behavior with Web Analytics | |
| Mastering SEO Tools and Reports | |
| International SEO | |
| Discovering International Search Engines | |
| Tailoring Your Marketing Message for Asia | |
| Staking a Claim in Europe | |
| Getting Started in Latin America | |
| Search Marketing | |
| Discovering Paid Search Marketing | |
| Using SEO to Build Your Brand | |
| Identifying and Reporting Spam | |
| Appendix | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.