Now you can clearly introduce investment topics--from the fundamentals needed for the CFP exam to more advanced issues--all within a student-friendly presentation that minimizes math and maximizes understanding for finance majors and nonmajors. The text of choice for the College of Financial Planning, Mayo's INVESTMENTS: AN INTRODUCTION, 9e, places strong emphasis on the individual financial planner's perspective. Students discover how to use what they're learning to make real investment decisions with a fresh Financial Advisor's Investment Case that continues throughout every chapter. New Internet assignments demonstrate how to use technology for investments and provide expanded coverage of stock valuation ratios and more on stock repurchases and dividend payments. This edition's new integrated ThomsonNOW? online course management and learning system saves you time while reinforcing student comprehension. The book's Thomson ONE?-Business School Edition provides access to the same financial analysis tool used on Wall Street. It's all part of a comprehensive package and engaging text that clarifies today's most important investment topics within a compelling, interactive learning environment to ensure comprehension.